Vendor Landscape

The global mobile apps market is fragmented, and the degree of fragmentation will accelerate during the forecast period. The market is characterized by the presence of a large number of players. The vendors in the market are identified based on their revenues, market dominance, geographical presence, product portfolio, and financials. Alphabet Inc., Amazon.com Inc., Apple Inc., Electronic Arts Inc., Facebook Inc., Microsoft Corp., Netflix Inc., Spotify Technology SA, Ubisoft Entertainment, and Xiaomi Corp. are among some of the major market participants.

The growing penetration of smartphones has been instrumental in driving the growth of the market. However, the costs associated with mobile app development and operations might hamper the market growth. Competitors have to focus on differentiating their product offerings with unique value propositions to strengthen their foothold in the market. Market vendors also have to leverage the existing growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

Read Our Report Sample for more insights into the vendor landscape and the factors impacting the market growth.

Mobile Apps Market 2021-2025: Segmentation

The global mobile apps market is segmented as below:

By application, the android segment accounted for the largest market share. The segment is mainly driven by the high adoption of android smartphones. The increasing launch of new Android smartphones by manufacturers is another key factor driving the growth of the segment.

  • Application
    • Games
    • Social Networking
    • Music
    • Video
    • Others

By application, the market growth in the games segment will be significant over the forecast period. The increase in the user base for mobile gaming apps is driving the growth of the segment.

  • Revenue Model
    • Advertisement
    • In-app Purchase
    • Subscription
    • Pay Per Download

By revenue model, the advertising segment will have the largest share of the market. The increased spending on Internet advertising for mobile apps is driving the growth of the segment.

  • Geography
    • APAC
    • North America
    • Europe
    • South America
    • MEA

APAC will emerge as the largest market for mobile apps. The rise in the disposable incomes of consumers has significantly increased the sales of electronic devices such as smartphones. Also, the presence of major OEMs such as OnePlus, Xiaomi, OPPO, Vivo Communication Technology, realme, and others in the region is driving the growth of the mobile apps market in APAC.

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources. The mobile apps market report covers the following areas:

Mobile Apps Market 2021-2025: Key Highlights

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